Everything you need to write about Tend Photos in one place: the facts, the descriptions, the differentiators, and the brand assets. If anything is missing, email [email protected] and we'll get it to you quickly.
Status: available now on Mac and iPad. Tend Photos is free on the App Store for Mac and iPad (App Store). Happy to arrange briefings or assets for press — just ask.
At a glance
| App name | Tend Photos |
|---|---|
| One-liner | iCloud photo cleanup that asks before it deletes. |
| Platform | macOS and iPadOS (App Store) — available now |
| Price | Free. No subscription, no in-app purchase at launch. More features are planned for future updates. |
| Category | Photography / Productivity |
| Availability | Available now on the App Store for Mac and iPad, free (App Store). |
| Website | tendphotos.com |
| Press contact | [email protected] (or [email protected]) |
What it is
Short (50 words)
Tend Photos is a Mac app for cleaning up your iCloud Photos library. It scans locally for duplicates and clutter, scores photo quality to find the best shot in every group, and helps you clean up — with your approval before anything changes. Nothing leaves your Mac.
Standard (100 words)
Tend Photos is a native macOS app that helps people clean up and enhance their iCloud Photos libraries. It scans your library locally to find exact and near-duplicate photos, scores each one for sharpness, exposure, and resolution, and recommends the best shot in every group — then waits for you to decide. Nothing is deleted or edited without explicit approval, and deletions require a typed confirmation. Beyond cleanup, it offers non-destructive enhancement and Smart Insights, which auto-categorizes your library and supports plain-language search. All analysis runs on your Mac. No uploads, no account required. (Organization features — albums, folders, and favorites — are planned for a future update, not part of the launch.)
Why it's different
- Consent-first by design. No auto-delete, no background cleanup, no surprises. Tend Photos finds the work; you make every decision. Deletions require a typed "DELETE" confirmation, and every action is logged.
- Non-destructive enhancement. Adjust brightness, contrast, and sharpness or apply filter presets. Tend Photos saves an enhanced copy — your original is never modified.
- Smart Insights. The library is auto-categorized into screenshots, documents, landscapes, people, pets, food, and videos, with plain-language search ("receipts from last year," "beach photos").
- Privacy you can verify — "Data Not Collected." All scanning, scoring, and enhancement happen on-device using Apple's PhotoKit framework. No photos, metadata, or filenames are uploaded. No account, no server, no third party.
- Free, with no subscription. Tend Photos launches completely free — a deliberate contrast to subscription-based cleanup tools.
Key features
- Duplicate and near-duplicate detection across the full library, grouped side by side
- Quality scoring that recommends the best shot in every group (you can always override)
- Safe deletion with typed confirmation and a complete action history
- Non-destructive enhancement (brightness, contrast, sharpness, filter presets)
- Smart Insights: automatic categorization plus plain-language search
- Export-before-delete safety net
- 100% local analysis — nothing leaves your Mac
On the roadmap (not in V1.0): organization features — album and folder creation, favorites management, and smart organization suggestions (trips, family, bills) — are planned for a future update, along with video duplicate detection, similarity sensitivity controls, batch enhancement workflows, and multiple saved library profiles.
Brand assets
All assets are hosted on tendphotos.com and free to use in coverage of Tend Photos.
- App icon (1024×1024 PNG): tendphotos.com/icon-1024.png
- Open Graph / social card image (1200×630 PNG): tendphotos.com/og-image.png
- Screenshots: available at launch. We'll provide the full set (5–8, full-resolution PNG) plus a short demo clip. Email [email protected] for early access.
A downloadable press ZIP with all assets will be available at launch.
Founder / about
Tend Photos is built by [Founder name], an independent Mac developer focused on privacy-first, local-first productivity tools for macOS. The app grew out of a personal frustration: a large iCloud Photos library and no cleanup tool that felt safe enough to actually use on photos that mattered.
(Founder bio and photo to be added — replace the placeholder above before sending to press.)
Boilerplate — About Tend Photos
Tend Photos is a Mac app for cleaning up iCloud Photos libraries. It scans locally for duplicates and clutter, scores photo quality to recommend the best shot in every group, and helps people clean up — with their approval before anything changes. It also offers non-destructive enhancement and Smart Insights for understanding a library at a glance. All analysis runs on the user's Mac: no uploads, no account, no third party. Tend Photos is free, with no subscription. Learn more at tendphotos.com.
Press contact
[Founder name] — [email protected]
General support: [email protected]
Website: tendphotos.com
We're glad to set up early access, send promo codes, or answer questions ahead of launch.
Launch status
Tend Photos is available now on the App Store for Mac and iPad, free (App Store).